Opening your own home daycare Edmonton can be exciting and profitable, but the key to a successful daycare business is finding the right clients without spending a bunch on marketing.
Target Your Clients
One of the things you will want to do first is identify a market in Edmonton. Every town has people who need daycare, but you should know more about your potential customers. What age children would you like to have in your daycare? What kinds of activities do parents expect? Do the parents allow their children to watch television or eat cookies? These questions and more help you build a mental profile of what your customers might be like. You can’t sell to people if you don’t know them, so get to know them.
Even if you are running a home daycare in Edmonton, you should have a company name and a logo. These small steps can make your business seem more official. People like official. When it comes to daycare, people want to know that you are the real deal, not just a crazy person who likes kids, to spend the extra money to brand yourself upfront. If you don’t know anything about designing logos, hire someone to create one for you.
Before you decide on an advertising plan, you should know your goals. If you can only have two or three children in your home, it makes no sense to buy thousands of dollars worth of radio ads. Instead, think small (and free) start by advertising in church bulletins or Edmonton newsletters. Create a website and promote your website in emails to friends. It is likely that these small steps can fill your space without ever spending a dime.
If you are looking to expand, think about where your clientele might go. See if local coffee shops or children’s clothing stores will allow you to leave a flyer or business card. If not, look to buy a small in weekly newspapers, through Google’s AdWords, or Facebook’s advertising program. These programs allow very small ad buys and very tightly focused targeting. For example, you can narrowly choose the keywords for people who are searching for home daycare in Edmonton.
Reputation Speaks Loudly
If you already have some customers, ask them if they would be a reference for you. Or, better yet, offer them an incentive to refer more clients to you. Their word or mouth advertising is probably worth more than any you can buy. Keep in mind that doing an excellent job often obviates advertising altogether. If you are great with children, the parents will be grateful and happy to refer more clients to you.
Research the Competition
See how much home daycare costs in Edmonton. This site has listings for in-home based daycare for thousands of places around the Canada.